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STEVE | SAVVY
Lil 👏 Miquela 👏 Is 👏 Not 👏 AI
Lil 👏 Miquela 👏 Is 👏 Not 👏 AI
Steven Castro-SavichFebruary 28, 2019
It Was A Date
It Was A Date
Steven Castro-SavichFebruary 13, 2019
Savvy X The Architect's Newspaper
Savvy X The Architect's Newspaper
Steven Castro-SavichJanuary 26, 2019
Discovery Elements
Discovery Elements
Steven Castro-SavichJanuary 24, 2019
Wallpaper
Wallpaper
Steven Castro-SavichJanuary 19, 2019
The Pizza Wars
The Pizza Wars
Steven Castro-SavichJanuary 7, 2019
Savvy X ABC News
Savvy X ABC News
Steven Castro-SavichJanuary 1, 2019
The Two Sons
The Two Sons
Steven Castro-SavichNovember 14, 2018
Black Cadillac
Black Cadillac
Steven Castro-SavichSeptember 26, 2018
T[HANK] YOU
T[HANK] YOU
Steven Castro-SavichSeptember 15, 2018
The Two Guards
The Two Guards
Steven Castro-SavichSeptember 15, 2018
Mitsubishi X Music
Mitsubishi X Music
Steven Castro-SavichAugust 31, 2018
Hi. I'm Savvy.
Hi. I'm Savvy.
Steven Castro-SavichJuly 25, 2018
Uganda Be Kidding Me
Uganda Be Kidding Me
Steven Castro-SavichJune 5, 2018
The New Era of Sport Sponsorships
The New Era of Sport Sponsorships
Steven Castro-SavichApril 10, 2018
U.S. Soccer signed a wearable technology deal worth $1.5 billion.  Wearable technology has evolved exponentially in the past 5 years. It’s gone from early adopter to mainstream and turning into another point of data collection that opens a ton of opportunities for marketers.  U.S. Soccer has partnered with STATSports to provide monitoring devices for it’s four million registered soccer players. This tech isn’t necessarily new, they have deals with many Europeans clubs (Manchester United, Liverpool, Arsenal, Man City and also other teams in Brasil, Germany, Belgium and Portugal). The uniqueness of this deal is that it’s the first time this tech will be used on youth and amateur players. The device tracks distance covered, speed, acceleration, heart rate, etc. and can be streamed to smartphones, tablets and smart watches.  Wearable tech is becoming even more mainstream. The more that younger demographics interact with it, the more it will permeate into our everyday lives and even shape how we are entertained by sport. For example, one day the in-car view of Chase Elliot won’t be enough for fans. They’ll want to know his levels of exertion, heart rate, reaction time, etc. Fun fact: in a race, a NASCAR driver maintains the same heart rate (120-150 BPM) for 3+ hours. The same as a professional marathon runner. Or, football fans will want to know distance covered, speed and heart rate per player and it will be displayed on screen during EPL or World Cup matches.  What will the new fan experience evolve in to? What will be the new norm? https://www.sporttechie.com/u-s-soccer-strikes-wearables-deal-worth-over-1-5-billion/ https://www.engadget.com/2018/03/29/us-soccer-stars-to-play-with-gps-performance-trackers/  
Steven Castro-SavichApril 6, 2018
Create/Destroy
Create/Destroy
Steven Castro-SavichMarch 27, 2018
F*CK, There's A Chicken Shortage
F*CK, There's A Chicken Shortage
Steven Castro-SavichFebruary 26, 2018
Frequently Asked Questions
Frequently Asked Questions
Steven Castro-SavichJanuary 2, 2018
Please Don't Put These Two Adjectives In Your Brief
Please Don't Put These Two Adjectives In Your Brief
Steven Castro-SavichNovember 1, 2017
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